Teen Dating Violence

This Teen Dating Violence public awareness campaign has been created to raise awareness of abuse in teen relationships and encourage youth to get help. This PSA campaign was launched in San Francisco, California with local nonprofit partner California Adolescent Health Collaborative.

Background

The Teen Dating Violence campaign was developed with the California Health Collaborative (CAHC), a public-private statewide coalition of individuals and organizations that works to increase understanding and support of adolescent health and well-being.

Teen dating violence is defined as a pattern of physically, sexually, verbally, or emotionally abusive actions committed by a partner to establish control over the other. The abusive behavior may occur in a dating or similarly defined relationship where one or both persons are a minor. According to Liz Claiborne Inc. and Futures Without Violence, (Formerly Family Violence Prevention Fund), nearly one in three teens who have been in relationships have experienced dating violence or abuse, such as extreme jealousy or insecurity, threatening or humiliating emails or text messages, and isolation from family or friends.

The Teen Dating Violence campaign includes the following elements:

  • Transit Ads (rail and bus)
  • Mall Advertising
  • Movie Theatre Ad
  • Radio PSA
  • Posters
  • Brochures

Recognizing the important role healthcare providers play in teen dating violence prevention and intervention, the CAHC also worked with Elizabeth Miller, MD, PhD, and Futures Without Violence to develop the Healthcare Education, Assessment and Response Tool for Teen Relationships (HEART) Primer, an innovative resource designed to improve the recognition of teen dating violence and provide tools to healthcare providers to address this issue. The Primer was implemented on a pilot basis at the New Generation Health Center and the Alameda High School-Based Health Center.

Based on the initial success locally, the Primer will be used at additional school-based health centers. In addition, the Primer is being rolled out nationally and will be revised to be relevant to healthcare providers in all 50 states. Download the Primer here.

This Teen Dating Violence campaign has been developed and directed by INOBTR (“I Know Better”), a non-profit organization that educates about child safety through public awareness in an effort to keep kids safe. It has been funded through a cooperative agreement from the U. S. Department of Justice, Office of Juvenile Justice and Delinquency Prevention (OJJDP).

 

Resources

California Adolescent Health Collaborative
A Steering Committee of experts in adolescent health and wellness guides the work and focus of CAHC. Over 2,000 professionals involved with clinical care, policy development, research, public health, youth development, advocacy, legal aid, schools and youth services are part of the CAHC’s statewide network.

California Partnership to end Domestic Violence
The California Partnership to End Domestic Violence is a statewide membership coalition that was formed in 2005 through the merger of the California Alliance Against Domestic Violence (CAADV) and the Statewide California Coalition for Battered Women (SCCBW). These two organizations joined together to form one state coalition to foster unity within the domestic violence movement in California.

Futures without Violence
Everyone has the right to live free of violence. Futures Without Violence, formerly Family Violence Prevention Fund, works to prevent and end violence against women and children around the world. From domestic and dating violence, to child abuse and sexual assault, Futures Without Violence works to end some of the most pressing global issues of our time.

Local Partner

California Adolescent Health Collaborative
The California Adolescent Health Collaborative, a project of the Public Health Institute, is a public-private statewide coalition of individuals and organizations that works to increase understanding and support of adolescent health and well-being in California. For more information, visit http://www.californiateenhealth.org.

CAHC grew out of the initiative, commitment, and perseverance of a core group of individuals who attended a four-state conference held in 1995 to review states’ efforts to promote adolescent health. At that time, there was no existing statewide organization in California with a mission to address adolescent health and well-being from a non-categorical, multidisciplinary perspective. This core group continued to meet regularly and involve new members. By January 2001, with support from the California State Department of Health Services, Maternal and Child Health Branch, CAHC released California’s first statewide strategic plan for adolescent health, Investing in Adolescent Health: A Social Imperative for California’s Future. The plan has served as a model for adolescent health initiatives in California’s counties and in other states.

Examples of Campaign Materials

Interested in downloading materials from this campaign? The following materials are available:
  • Bus Exterior
  • Rail Interior
  • Posters
  • Radio PSA
  • Platform 2-Sheeter
  • Flyer

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